Research shows that a solid network of influencers may be the most invaluable resource for businesses. Social media, now playing perhaps an even bigger role than traditional advertising, has changed the balance between consumers and brands. With word-of-mouth recommendations guiding the way, bloggers and established influencers have become the most trusted of sources for consumers.

Need help building your network? Flotku outlines a basic checklist for how to begin creating influencer relationships. Check out our summary and follow these steps to inevitably benefit your brand.

1. Identify your targets: Figure out who the influencers are in your space. They may be bloggers, journalists, socialites, or leaders in your field. Don’t only zero in on those with large followings; there may be niche influencers who have lower numbers, but a dedicated group of loyal followers.
    

2. Start a database: Using a CRM or Google Sheets/Excel, start putting all of your influencers on a list. Find as much information as you can, including their social handles, follower numbers, links and contact info.
    

3. Identify your goals: Think about what you want to achieve upon contacting them. Do you want to invite them to an event? Do you want them to try your product? Think about long term and short term goals in collaborating.
    

4. Start your outreach: One-on-one communication is prefered. Approach them in a friendly manner and develop a rapport while outlining how your relationship will be mutually beneficial.
    

5. Follow through: Whatever you offer, make sure you follow through in a timely manner. Always send drafts for them to approve, and remain professional in your encounters.
    

6. Measure the value: Assess how beneficial the process was and what types of influencers you want to target in the future.

Source: Flotku